Running Wylder was founded by Katie Douglas, a lifelong runner + former Design Director. It was her return to running post-partum, post-pandemic that sparked the idea of a running store, one that featured the products she was unable to find offline, inspired by the boutiques she's visited throughout her former life in the fashion world.

Running might be a sport performed singular, but it's uplifted by the community that surrounds it, and Running Wylder was created in the hopes of being a hub of community for runners + non-runners alike.